Privacy Policy

Introduction

Poetrics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

Information We Collect

Personal Information

We collect information that you provide directly to us, including:

• Name and email address when you create an account
• Profile information and preferences
• Client and project information you create within the platform
• Communications you send to us

Third-Party Service Data

When you connect third-party services to our platform, we collect and store:

• Google Analytics 4: OAuth access tokens, refresh tokens, property IDs, and analytics data from your connected Google Analytics properties
• Google Search Console: OAuth access tokens, refresh tokens, site URLs, and search performance data from your connected Search Console properties
• Other Connected Services: Similar authentication credentials and data from any other services you choose to connect

Automatically Collected Information

We automatically collect certain information when you use our platform:

• Log data (IP address, browser type, operating system)
• Device information
• Usage data and analytics
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process and complete transactions
• Send you technical notices, updates, and support messages
• Respond to your comments and questions
• Analyze usage patterns and trends
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations

Google API Services

Google Analytics 4 Integration

When you connect Google Analytics 4 to our platform:

• We request read-only access to your Google Analytics data
• We store OAuth tokens securely to access your analytics data on your behalf
• We retrieve analytics metrics, dimensions, and reports from your selected properties
• We use this data solely to provide analytics insights and reporting within our platform
• You can disconnect your Google Analytics account at any time from the Data Sources page

Google Search Console Integration

When you connect Google Search Console to our platform:

• We request read-only access to your Search Console data
• We store OAuth tokens securely to access your search performance data on your behalf
• We retrieve search analytics data including queries, impressions, clicks, and positions
• We use this data solely to provide SEO insights and reporting within our platform
• You can disconnect your Google Search Console account at any time from the Data Sources page

Google API Services User Data Policy

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data for any purposes other than providing and improving our services.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With your consent: When you explicitly authorize us to share your information
• Service providers: With third-party vendors who perform services on our behalf (e.g., hosting, analytics)
• Legal requirements: When required by law or to protect our rights and safety
• Business transfers: In connection with a merger, acquisition, or sale of assets

Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. This includes:

• Encryption of data in transit and at rest
• Secure storage of OAuth tokens and credentials
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Monitoring and logging of system activities

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your information for as long as your account is active or as needed to provide you services. You may request deletion of your account and associated data at any time. We will retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

You have the following rights regarding your information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Data portability: Request a copy of your data in a structured format
• Withdraw consent: Disconnect third-party services at any time
• Opt-out: Unsubscribe from marketing communications

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of our platform. You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our services.

Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our services, you consent to the transfer of your information to these countries.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: